Everyone is talking about, traffic, traffic, traffic. And we all know we need traffic
to our offers and programs. Traffic is a key essential in all marketing but, you
can have all the traffic you need and still end up broke.
One of the major problems all marketers face is conversion. If your traffic does
not convert to a sale you still have nothing. And most newbies and pros alike
spend so much time getting traffic that they really suck at getting conversions.
And that is the problem. I get tons of emails from marketers with the next big
thing in getting traffic but the sender always has little to say in the way of
conversions. And that is because no one has a clear answer on how to turn that
traffic into pure gold. And please understand me, I need as much traffic as
anyone, but, I would much rather have a higher rate of conversion verses
gigantic masses of traffic.
Over the years I have learned that traffic is really easy to get. And I have learned
that once you learn how to get conversion rates up, traffic is elementary.
But what is the best way to get conversions. This brings us to another topic that
is as vast as all the traffic systems online.
Yet, here are just a few suggestions and techniques I have learned and practiced
from other long term marketers.
- You must build a list. BUT, not just any kind of list.
I really learned this one the hard way. I quickly built a list of
several thousand which was really good for only one and a half years.
But, this particular list doesn’t respond to anything.
They don’t even accept free giveaways and needless to say that they
certainly don’t buy anything. Then I have several other list with a couple of
hundred people in each and they are responsive to other free traffic programs
and things like this.
But then I have a very small list that is a list of buyers that constantly
buy products and traffic programs as well. So, in essence the smaller list far
exceeds the larger list. Hum, very interesting. Wonder what the difference is?
well, a good friend of mine who is a mentor also describes it like this.
Robert Wesley Norman explains:
“You must develop a laser-targeted list of qualified buyers”. People who you
know are very interested in what you have because you have some sort of
relationship with them and they understand that you have been where they
are and have achieved success in what you are doing.
Robert showed me that this is very easy to do simply by helping people,
giving them what they need and want, and being able to show them what
you do and how it works.
This is where relationships are very important. Every marketer needs help.
Even if they don’t realize it, we all need help. And if what I am doing is working,
and it is converting, why shouldn’t I share it with other marketers like me.
But one thing I must say, don’t perpetrate. Don’t act like you know when
you don’t. Because the proof is in the pudding and when you start sharing
what you do, others will know if it is like all the other crap out there.
Yet we must understand that marketers have been taken so many times, that
even the truth sounds like a lie. Don’t believe me?
Look around at the state of internet marketing. People will flock to
a program that promises they will be a millionaire in a week verses a
program that tells them the truth that it takes time and dedication
to make money online. It takes time to build a business online just like it takes
time to build a business in brick and mortar businesses. People want it now
and miss the reality that if it takes them 2 years to start making the kind
of money they want, isn’t that better than working 20 years and still
be in the red. People run from the truth because they want it right here
and right now. And the legitimate businesses online take time to really build.
- Quality leads are the conversion building leads that make you money.
Far too many people flock to lead buying sources, lead giveaways, and the
amazing do nothing to get the leads programs. They have no idea where the
leads come from, who the leads are, or even if the leads are real people. They
just know that they need leads so they grab them from anywhere and anybody.
The best way to get leads are those you generate yourself from your own
One thing I have found out is that when I generate my own real leads
they bring other leads with them because of the realtionship built over
time and the trust factor. People tell other people. think about it..
Just like Robert said, people who help people, help other people, who
know other people, and now you list has grown in triplicate.
This is the results of laser targeted leads and the actual power and
magnetism that they possess. It takes a little more effort and time, but
well worth every minute of it.
If you have only 10 people who are buying from you constantly, you are
in profit and ready to explode your business.
Finally, the laser targeted leads that Robert mentioned are actually
pre-framed leads through you own efforts and are ready to buy almost
anything you have to offer. Now the traffic begins to roll in because if you are
getting conversions, traffic will be a bi-product of your conversions. More
conversion, more traffic.
Well, these are just a few tidbits I have learned online from mentors
like Robert and they work. These thoughts are only a drop in the bucket
because there is much more to always learn. Internet marketing is as
diverse and ever changing as the mindset and emotions of our customers.
Just as the internet is ever changing, our customers are as well.
If you cannot evolve in your techniques and thinking, you will never
achieve success online.
Finally, business is business and follows certain patterns whether you are
online or off. Business is business. Never stop reaching for the stars. Just
understand it takes real methods and hard work to get there.
If you are serious and dedicated, you will be successful.
Thanks for reading.
Michael Harris, The Everyday Marketer
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